Welcome to True Earth Market
At True Earth Market, our mission is to nourish our community. Our market offers natural foods, local produce, sustainable meats, gourmet sandwiches, delectable sides, salads, local wines, and craft beers. Our customers are at the heart of everything we do which is why our warm smiles and caring approach make everyone's shopping experience unique and fun, making our market a special place on California’s beautiful Central Coast.
Our History
Since 1919, Cambria’s historic Soto’s Market has been the favored local food and meat market. In January 2016 four new owners reopened it as Soto’s True Earth Market, a lovely natural foods market. True Earth Market preserves the history of the “Soto” name yet implements a fresh and organic twist, what we like to call veggies with meat on the side.
Meet the Owners
Joe & Joleen
Joe has called the Central Coast his home since 1986, having relocated from Santa Barbara to attend Cal Poly San Luis Obispo to study business and nutrition. He has been actively involved in the natural foods industry for over 35 years, with a focus on and passion for fresh juices, smoothies, and natural foods. His partner Joleen relocated from Wyoming in 2010 after falling in love with the natural beauty, active lifestyle, and enlightened culture of the Central Coast.